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Link Analytics

Know exactly how your links are performing. Track clicks, see where your audience is, what devices they use, and where they come from, all in real time.

What You Can Track

Every shortened link on Plung comes with built-in analytics with no setup, no integration, and no additional cost. From the moment your link is created, every click is tracked and the data is available to you.

  • Total clicks: see how many times your link has been clicked, with time-series trends.
  • Geographic distribution: understand where your audience is located by country and city.
  • Referral sources: identify which websites, apps, or platforms are driving traffic to your link.
  • Browser & OS breakdown: know what browsers and operating systems your audience uses.
  • Device type: see the split between desktop, mobile, and tablet visitors.

Why Analytics Matter

Link analytics give you the insight to make data-driven decisions. Whether you're running a marketing campaign, sharing content on social media, distributing QR codes in print, or tracking engagement on a product launch, knowing how your links perform helps you optimize your strategy and reach the right audience.

Use Cases

  • Marketing campaigns: measure click-through rates and audience reach across channels.
  • Social media: track which platforms drive the most engagement to your links.
  • QR code campaigns: see how many people scanned your QR codes and from where.
  • Content distribution: understand which content resonates with your audience.
  • Developer applications: integrate analytics data into your workflows through the API.

Privacy-Conscious Analytics

Plung analytics are designed to provide useful insights without compromising visitor privacy. We collect only aggregate, non-personally identifiable data. Individual visitor IP addresses are not stored or exposed in the analytics dashboard. For more details on our data practices, see our Privacy Policy.

Frequently Asked Questions

Are link analytics free?+
Yes. Every shortened link created through Plung includes built-in analytics at no cost. You can view click data, geographic distribution, referral sources, and device breakdowns without an account or payment.
How soon do clicks appear in the analytics?+
Click data is recorded in real time. When someone clicks your shortened link, the analytics are updated immediately, so you can monitor performance as it happens.
Can anyone see my link analytics?+
Analytics for shortened links are accessible through the analytics page associated with each link. Anyone with the analytics URL can view the public click data for that link.
What data is collected when someone clicks a link?+
When a click occurs, Plung records the approximate geographic location (country and city), the referral source, browser type, operating system, and device category (desktop, mobile, or tablet). No personally identifiable information is collected from the visitor.
Can I access analytics through the API?+
The developer API provides programmatic access to link analytics data. API-based analytics access is available on all developer plan tiers, subject to rate limits and usage quotas.